Asia/Pacific News: iHeartRadio’s New Chinese Radio Channel
iHeartRadio has announced that they are launching a brand new channel called Chinese Hits.
The project is a deal with TV33 in New Zealand aimed at the 20 something audience in the country.
“iHeartRadio NZ recognises that the Chinese community is one of the fastest growing ethnic communities in New Zealand. Chinese Hits will deliver a unique proposition targeted to fill a gap in the market for young Chinese people that will keep them entertained and connected anywhere, anytime via the iHeartRadio App.”
– Carolyn Luey, Group Strategy & Operations Director