Brandy Power Intros Conquer Europe
BRANDY POWER INTROS CONQUER EUROPE
Bayern 1 in Germany and Frekvence 1 in the Czech Republic have recently begun to programme power intros that are produced by BRANDY, the Belgian jingle producer. A good 10 years ago, BRANDY breathed new life into the ‘power intro’ concept and gave this branding tool a contemporary interpretation with tailor-made vocal arrangements.
Bayern 1 and Frekvence 1 have previously called on Brandy for their jingles and are now adding the power intros. For the first time, the Brandy format is receiving German and Czech vocals – and the reactions are extremely positive. Both stations will soon add additional tracks to their portfolios.
Power intros the Brandy way
Power intros have again become trendy since Q-music started using them in Belgium and the Netherlands. Each month since its launch, the station chooses new tracks from its own branding formula.
Tom Van der Biest (Creative Director Brandy): “It’s a challenge to find the common denominator between the song and the station’s image for each power intro. It requires a great deal of creativity, time and resources. But stations with power intros the Brandy way simply stand out.”
Here’s how power intros sound in German: https://soundcloud.com/brandyjingles/bayern-1-power-classics-2015-01
And in Czech: https://soundcloud.com/brandyjingles/frekvence-1-power-intros-2015-01
Brandy is a Brussels based consultancy and production agency specialized in on-air branding. Brandy consults and creates audio and graphic design for both public and commercial radio and TV-stations in Europe, North- & South-America, Asia, the Middle East and Africa.