Radio Veronica Evolves With New ReelWorld 2013 Jingles @reelworldeurope
Dutch station Radio Veronica launches a new sound and a fresh line up this month complete with a new custom jingle package from ReelWorld Europe.
The station’s programming team worked closely with ReelWorld to produce the package which also features on Veronica’s new TV advertising campaign.
The package boasts 11 custom made themes and will be followed up before the end of the year with a further update of jingles.
For ReelWorld Europe the new package is fresh off the back of new custom jingles for Radio Scoop in France and jingles for KRONEHIT Austria, 104.6 RTL Berlin, and MegaStar Spain.
ReelWorld’s European Managing Director Anthony Gay said: “It was an honour to help the team at Radio Veronica evolve their station sound. We look forward to working with Niels and the team on future projects.”
He added, “2013 has been a huge year for us with the creation of our new MediaCityUK office and studios and it continues to be a privilege to work with some of Europe’s biggest radio brands.”
Niels Hoogland, Station Director at Radio Veronica said “As the heritage radio brand in The Netherlands we’ve always managed to maintain a young and fresh image. The new station imaging ReelWorld has produced for Radio Veronica does just that, ensuring the station sounds every bit the young, uplifting challenger its DNA warrants. The team at ReelWorld is wonderful to work with. Despite a very strict deadline they managed to cook up a great batch of cuts that really sets Radio Veronica apart and on the right course to remain as relevant in the future as it has been in the past.’
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