Radio Scoop: ReelWorld Jingles Have ‘More Power’

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France’s Radio Scoop unleashed a new sound this month with a custom jingle package produced by the team at ReelWorld.

Designed to fit perfectly with the playlists and tastes of European programmers; the ten theme package adds a fresh European approach to the CHR format, continuing the growth of a diverse ReelWorld jingle catalog.

“Some European programmers told us they were looking for a more Euro centered sound and this was a great opportunity to show them what we can do,” said ReelWorld’s European Managing Director Anthony Gay.

“Scoop is a great brand and we’re already discussing how we’re going to build on this package for them later this year.”

The ReelWorld Europe team has been expanding over the last year with a wide team of producers, writers and representatives across the continent allowing them to deliver a close personal service to every client, in every country.

Radio Scoop’s Director of Music and Programming Laurent Ripoll loved that ReelWorld was able to spend time at the station to really understand the direction they wanted to take with this package. He also added, “Our new ReelWorld jingles have more power. The new vocalists we’re using are much clearer.”

ReelWorld has recently moved their European HQ to MediaCityUK, home to some of the UK’s biggest TV and radio broadcasters,where they are in the process of building new studios and offices.

You can preview the entire Radio Scoop jingle package here:
http://europe.reelworld.com/jingles/#/chr/radioscoop

Follow ReelWorld on Twitter @reelworldeurope

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