ReelWorld Celebrates 100 Jingle Packages In Europe
The legendary 104.6 RTL Berlin became ReelWorld’s 100th European jingle client as they debuted their new sound on air this week.
The package combines cuts from ReelWorld’s ONE CHR service, along with jingles from the Triple Kiss 2013 package with the unmistakable RTL Berlin sonic logo.
Programme Director and Breakfast Show Host Arno Müller said: “The ReelWorld sound is unique, always one step ahead, creative and surprising. Everyone is very happy with the new jingles, it’s our best package in years!”.
104.6 RTL is also a subscriber to ReelWorld’s Production Vault service – a constantly updated online imaging service which combined with their new jingles has helped Production Director Martin Dumschat re-image the station: “The DJ’s
say the package is very easy to use and fits perfectly with our playlist. The jingles add energy and pace to the sound of the station. Added to that, the ReelWorld team is great to work with.”
ReelWorld’s European Managing Director, Anthony Gay commented, “Working with Martin and the team at 104.6 RTL has been a big thrill and it’s been a pleasure to help shape their new sound. I hope this is the beginning of a long relationship.”
The ONE CHR service from ReelWorld offers stations a large starter package of jingles from the beginning and two new jingles every month along with branded intros and produced ID’s. If stations don’t want updates the service now contains almost 100 jingle themes allowing programmers to build their perfect jingle package.
ReelWorld Jingles are now on air in 35 different European countries including Germany, France, Spain, UK, Ireland, Poland and Italy.
ReelWorld Europe is in the process of moving its studio HQ from central London to MediaCityUK, which is also the new home of BBC Radio Five Live and BBC Radio Manchester alongside ITV and BBC TV studios.
Red FM Chooses ReelWorld ONE
Ireland’s Red FM freshened up their on air sound this week with a new jingle package hand picked from ReelWorld’s ONE CHR library.
The Cork based station, which reaches 125,000 adults across Cork County every week, selected the jingles from ONE to fit perfectly with their output.
Red FM Programme Director Dave MacArdle is thrilled with the new image: “The station sounds so much fresher and slicker thanks to ReelWorld and it’s added massively to the on air refresh that we needed to do.”
ReelWorld ONE CHR allows stations to select a huge starter kit of jingles upfront and then receive 2 new jingle themes every month. However it’s also possible to build a bespoke package of jingles from the expanding library that now totals well over 100 different themes. The updating service also includes monthly updates of beat mixed intros and produced ID’s.
The full service is already used by major players in France, Germany, Sweden, Portugal, Norway, Poland, Romania, and the UK as well as across the USA.
Red FM have also started using ReelWorld’s Production Vault CHR service to support the new on air sound.
You can hear a sample of the jingles here:
Follow ReelWorld Europe on Twitter @reelworldeurope.