PURE Jingles Drops Topnotch Package for 88.6 Der Musiksender Austria
The Best of 886 Ways to Sound Better? 88.6 Der Musiksender in Austria believes the answer is: a jingle package that is an exact match with your playlist.
Program director Bernhard Feichter was looking for a powerful sound to go with their new Rock-flavored Hot AC format, and found it at PURE Jingles.
“We’re able to choose from a great variety of existing themes in the JingleBox. PURE managed to turn all these various jingles into one package. Incorporating the 88.6 sound logo in all the cuts ensures a recognizable sound.”
The vocals are a ‘mixed double’ of an Austrian male, and a German female singer. “Excellent voices, a professional studio on an extraordinary location, and a pleasant atmosphere have helped everyone to deliver excellent results”, Feichter says. “PURE Jingles has created a topnotch package.”
88.6 Der Musiksender is an Austrian Rock-flavored Hot AC station, broadcasting for Vienna and the regions Niederösterreich and Burgenland. Before the recent format switch, they had the JACK FM (‘We play what we want’) variety format. The station has a preredominantely male audience, and is one of the most listened-to stations in the market. www.radio886.at
/About PURE Jingles
PURE Jingles specializes in radio imaging & branding for CHR and (Hot) AC. They’re responsible for the individual on-air sound of BBC Radio 1 (UK), NRJ (France), YOU FM (Germany), 3FM (Netherlands) and other leading brands & forward-thinking stations.