Bauer Radio Enters Production Deal with ReelWorld
London, September 18, 2012 – ReelWorld Productions and Bauer Radio have entered into a partnership that will see 20 Bauer stations utilizing ReelWorld’s Production Vault for their station imaging and production needs.
Key 103, Kiss, Kerrang!, The Hits and Radio Clyde are amongst the 20 stations that are part of the agreement.
Commenting on the partnership ReelWorld’s European Director Anthony Gay said:
“Production Vault is a producer’s secret weapon, simply the best that’s out there, and I’m thrilled that we’re working with a group where high quality on air output is held in such high esteem.”
Bauer Media Digital Commercial Director Jo Baldwin said:
“The quality and depth of Production Vault is big enough to satisfy the different needs of all our stations and the regular weekly updates will be useful.”
Other stations involved in the deal include Hallam FM, Smash Hits, Forth One, Rock FM, Radio Aire, Viking FM, and Radio Borders.
Production Vault is ReelWorld’s constantly updated production service that adds beds, promos, sweepers, and sound design on a weekly basis. It comes in 8 formats including CHR, Hot AC, and Rock and contains over 50,000 pieces of individual audio.
ReelWorld, which recently opened a European office and studios in London after their takeover of Pure Tonic Media, already has a number of UK and European stations subscribing to the service including NRJ in France and Radio 538 in The Netherlands.
About Bauer Radio
Bauer Radio Ltd, part of the Bauer Publishing Group, is home to a growing network of no.1 commercial radio stations in all major markets in the UK and the no.1 commercial broadcaster in national digital radio.Bauer Media’s portfolio of over 80 influential media brands connect over nineteen million UK adults with excellent content whenever, wherever and however they want. Award-winning brands include heat, Closer, GRAZIA, Magic 105.4, Kiss, Q, KERRANG!, PARKERS, MATCH, MCN and FHM: all delivering must-have entertainment and information to diverse and valuable audiences.
About ReelWorld
ReelWorld Production Inc. is the worldwide leader in broadcast imaging products and production. Established in 1994, ReelWorld changed the sound of broadcast radio. With a full time roster of high profiled producers, composers, writers and unrivaled customer service; ReelWorld maintains its presence as the global leader in creative and contemporary solutions for today’s broadcast media expanding its operations to a European office and studios in London in 2011. ReelWorld’s products can be heard on top stations across the globe including: KISS FM LA, Z100 New York, NRJ in France, and KISS 100 London.
To find out more information about ReelWorld and its products visit www.reelworld.com.
