Benztown, SparkNetworks Team Up With Masecar For New Hot AC-AC Library


Toronto and Burbank, CA, September 11, 2012 – SparkNetworks and Benztown today announced that together they have commissioned award-winning Canadian commercial and imaging producer John Masecar to create “The Masecar Files” for Benztown and its affiliate radio stations. “The Masecar Files” will focus on AC and Hot AC formats and will offer customized imaging for the Canadian and International radio markets. John was most recently Senior Imaging Director at Astral Radio in Vancouver.

Jean-Marie Heimrath, President of SparkNetworks, said: “I have worked with John in developing numerous syndicated radio programs, including the award-winning “Command Performance” series, Just for Laughs Radio, The Canadian Hot 20, Woodstock ‘99, the Molson Canadian Rocks Toronto concert for SARS, and the new music series, Budweiser Radio. John has been in the imaging business for more than 25 years and has inspired an entire generation in Canada and beyond.”

Andreas Sannemann, CEO of Benztown, said: “The entire creative team is thrilled to have John on board. I worked with John while he was at Astral and was always impressed with his creative and innovative approach to radio programming. I am confident that radio audiences around the globe will respond to John’s signature style and this exciting and unique local Canadian content—which they largely do not have access to through other networks outside of Canada.”

SPARKNETWORKS is an independent, full service radio & web syndication company offering programming, imaging, digital services as well as national sales representation. SparkNetworks is a joint venture partnership with SparkNet Communications and Jean-Marie Heimrath, one of the principle architects of network radio in Canada.

BENZTOWN is an international radio imaging, production library and voice-over services company with over 1,200 affiliations on six different continents. With offices and studios in Los Angeles, New York, and Stuttgart, Benztown offers the highest quality imaging workparts for 20 libraries across 13 formats including AC, Hot AC, CHR, Country, Urban, Rhythmic, Classic Hits, Rock, News/Talk, Sports and JACK. Benztown also provides custom voice-over and imaging services across all formats. Benztown Radio Networks, a wholly owned subsidiary of Hollywood Radio Networks, is an international media syndication companies around the world, including The Melissa Etheridge Radio Show, The Bring It Minute with Tony Horton, The Todd N Tyler Radio Empire, The Ace & TJ Show, Hot Mix, Slow Jams with R Dub!, The Dr. Bruce Hensel Show and Medical Minute, The Storm Report, The Old Farmers Almanac Report, The Race Report Update, Round Trip with Dave-O, and Flashback. More information may be found by visiting www.benztown.com.

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