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JAM’s Jon Wolfert on NPR Podcast

JAM’s Jon Wolfert on NPR Podcast

Jul 28, 2012

Jingles in various forms remained important to almost all radio stations for decades. But by the 1990s, they started to sound old-fashioned. Wolfert still produces jingles at his company, JAM Creative Productions, but he says the business has changed.

“Going from a Beatles song to, you know, a Rolling Stones song with this big-band thing in the middle — that was okay then,” Wolfert says. “But now it would be, kind of, ‘What?’ You know, it would be kind of strange, especially if you were putting it between a Beyonce song and a Taylor Swift song.”

Although some stations still use the classic singing jingles, you’re more likely to hear a kind of scaled-down jingle — without the singing — on today’s radio. It’s called a “sweeper.”

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