Jul 10, 2012
Q-Music, one of Europe’s leading radio brands, just launched its summer schedule and new imaging that goes along with the season.
Brandy Jingles, Q-music’s imaging partner for more than 10 years, once again created a complete custom imaging package.
A successful radio station evolves with its listener’s pace of life. And what a station does with its music and its content, it should also do with its imaging.
Q-music shows the way with a complete summer makeover. The sunny summer vibes are translated into a double strapline: “The Summer of Love -
Love the Summer”. It’s the foundation for a complete summer toolkit.
Q-Summer Love is a custom jingle package with 10 fresh basic cuts and a Top of Hour.
The music is inspired by today’s hottest summer songs, with some male-colored vocals for extra oomph. Brandy has the full versions lined up, but of course there are lots of ramps, donuts and shotguns too.
Want to listen to the result?
Q-music has become one of Europe’s strongest radio brands in just a couple of years’ time. The station pays a lot of attention to its imaging, which is a key element in the brand’s strategy.