Dave Foxx Talks About The Art of War

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In this month’s issue of the RAPMAG (Radio and Production Magazine), Dave Foxx talks about The Art Of War.

In his column, Dave says the key to successful image work is total integration.

“Every producer in this business is in the business of imaging.”

Also this month, Jeffrey Hedquist tackles on The Value of Entertainment in Radio Commercials. While it has been proven that commercials with high entertainment values attract more attention, there has also been numerous examples of memorable and funny ads that did not sell.

Radio people have also spoken up about the right time freshen the sweepers.

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Written by an author with over twenty years of industry experience, Digital Radio Production gives readers a comprehensive and solid grounding in the field. The full-featured text illuminates the world of radio technology in the twenty-first century, exploring aspects of production such as processing, mixing, and monitoring; the hands-on use of microphones; the basic science of analog and digital audio; and an introduction to high-definition radio. In addition, fieldwork, the art of announcing, and station promotional skills are addressed, thus enabling students to create an audition CD and be adequately equipped to pursue their first job in radio.

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