Why Radio Is No Longer “Radio”? Find out

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Southern Cross Austereo’s Craig Bruce (http://www.sca.com.au) recently had a video interview with Mark Ramsey (http://www.markramseymedia.com) discussing about the future of radio in the US and abroad.

Among topics discussed are:

Are listeners less engaged in radio than they used to be?

What will be the impact of pure-plays like Pandora or Spotify on radio?

Why can’t we find and nurture fresh talent?

“The very definition of radio is the problem”, Mark argues.

“Nowadays we are all in the media business – and more specifically in the idea business.”

Watch the video below.

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